« A French Press Makes an Excellent Cup of Kona Coffee | Main | 2011 World Barista Champion »
Tuesday
Jun072011

Whole Bean or Ground Coffee - The Coffee Debate

Is it better to grind one’s own coffee? A common question among coffee drinkers, and the answer isn’t a simple one. Ultimately, it depends on what’s most important to you: flavor or convenience.  At Hawaiian Energy Coffee, we had to consider this “debate” when deciding if we wanted to offer our Kona coffee in whole bean, ground or both.  

When it comes to flavor, whole bean coffee tends to have the advantage. During grinding, the aromas and flavors begin to diminish somewhat. The sooner the ground coffee is used, the more the flavor. When you grind it yourself, you get a much fresher tasting coffee-one that’s closer to the natural taste of the coffee bean.

Hawaiian Energy Coffee sells whole bean to provide you with Kona coffee that has maximum flavor.  If your morning routine is busy, pre-grinding Hawaiian Energy Coffee a day in advance allows you freedom to enjoy your morning cup.

Pricing whole bean vs. ground: because whole bean coffee has a much longer shelf life, buying whole coffee beans in bulk may save you money.

If you do choose to go with ground coffee, consider buying it in small amounts and more regularly. Ground coffee will only retain its freshness for nine days and, after a month, it will go bad.  Figure out how much coffee you go through, and also how much freshness matters to you, before you decide on a purchasing schedule - which, for ground coffee, might be as frequent as once per week.

Whole bean coffee, on the other hand, lasts about ten times longer than ground coffee. While the initial purchase of a decent grinder and a bulk quantity of coffee may seem more daunting, it does mean that you can forget about buying coffee as often as you would if you were buying ground coffee.

When storing your coffee, whether it be whole bean or ground, make sure to keep it in an airtight container in a cool, dry place. This will improve the lifespan of the coffee, helping retain its freshness.

Whole bean or ground? The main differences between the two are convenience, freshness and money. And even then, as we’ve seen, depending on your coffee drinking habits, it’s tough to say which will end up being more convenient, or more affordable. As far as freshness goes, while grinding your own coffee does tend to have the advantage, don’t forget that you have the option of buying ground coffee in smaller amounts and on a regular basis; thus, fresh-tasting coffee is an option either way.   

Reader Comments (1)

Well, for one, grinding the beans just before brewing will help protect the aroma of your coffee. Whole coffee beans aren't much more expensive than the pre-ground coffee sold on store shelves. Until you taste the robust flavor and smell the heavenly aroma of freshly ground beans, you won’t be able to appreciate the difference.

April 22, 2014 | Unregistered CommenterJohn

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>